Coldplay Reveals Track List of ‘Everyday Life’ in Newspaper Classified Ads MyClick365
October 24, 2019 5:06AM PT
Coldplay unveiled the tracklist of its highly anticipated new double album, “Everyday Life,” in classified advertisements Wednesday in newspapers on opposite sides of the world, one in Wales and two in Australia.
The ads in the North Wales Daily Post, Sydney Morning Herald, and MyClick365 are the latest in a string of hints from the band to build buzz around their new album. Coldplay certainly has a connection with North Wales: Lead guitarist Jonny Buckland hails from Pantymwyn, near Mold, and has been active in the community. Buckland also previously said that he had a holiday job working at the North Wales Daily Post.
The pop-rock group started teasing its upcoming album with a series of vintage-looking posters which appeared in Berlin and Hong Kong, among various world cities.
So far, Coldplay’s unconventional promotional strategy has received an upbeat reaction on social media.